Vodacom George Cheese Festival

Outeniqua Primary School, situated in George, hosted a 4-day festival with 92 Cheese and Wine Exhibitors with Demonstration and Pairing Sessions, combined with Entertainment and Sport Events (Running and Cycling). This became the main annual fundraising event reaching over 12 000 over a weekend. The festival became the biggest event in George providing an financial boost for restaurants, accommodation and vendors. The IMS team was involved in the festival for 7 years in a Marketing and Executive capacity and as Festival Director for 2 years.









Eden Church based in George wanted to host a new modern church-bazaar. We conceptualized and launched the first 2-day Art, Drama and Music Festival to create a platform for the Garden Route’s NGO’s, young and upcoming artists to showcase their crafts through visual art, drama, design, wine and food, thus creating awareness in the community.